Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that are worth your attention.

These are never breaking news stories, but rather some of the deepest thinkers and smartest minds from the world of technology and social media, offering their thoughts and views regarding the biggest stories of the week.

You won’t make it through them all in one sitting, but it’ll bring you up to speed with this week’s happenings. So just sit back, grab a coffee and enjoy.

- Evolution of a founder: Lessons I have learned (via Om Malik)
- Why Amazon wants its own currency (via The Verge)
- How Einhorn turned from Apple advocate to agitator (via Reuters)
- Why did Dell force employees to sell shares? (via CNN Money)
- In one fell swoop, Facebook glitch deep-sixes the Web (via All Things D)

- This Facebook page you like is actually spam (via The Daily Dot)
- The threat of silence (via Slate)
- Twitter nears $10 billion valuation (via CNN Money)
- Apple tries (a little) harder to get its message out (via The Wall Street Journal)
- The LinkedIn rampage will be tested today (via LinkedIn)

- A tale of two competitors’ responses to the Dell buyout (via The Wall Street Journal)
- Twitter wasn’t mentioned in 50% of Super Bowl ads after all – Hashtags were (via Chrgd)
- Meet the brains behind the rise of Facebook (via Wired)
- Facebook isn’t making its own phone, but it’s pre-loading its software into millions of devices (via GigaOM)
- These two charts explains why Twitter changed its mobile app (via Business Insider)

- The SEO-ification of Twitter (via PandoDaily)
- Mailbox: Ideo and Apple Alums Reinvent Mobile Email (via Fast Co.Design)
- Welcome back, Michael Dell: It’s time to reclaim your name (via GigaOM)
- Men who took Silicon to Silicon Valley (via The New York Times)
- Inside the most successful Silicon Valley company no one ever talks about (via Business Insider)

- Looking at the many faces and forms of data journalism (via O’Reilly Radar)
- Why personalization of your TV experience will be awesome (via VentureBeat)
- Ecommerce sales topped $1 trillion for first time in 2012 (via eMarketer)
- Could Netflix’s programming strategy kill the golden age of TV? (via A.V. Club)
- Social media editors: Do you have a robot deputy? (via Nieman Lab)

Bonus Content

Some blog posts from this week that you might have missed.

- Breaking up is hard to do: My problem with Instagram.
- How to SEO optimise your social media profiles.
- Why our social identities are becoming the new ID cards
- Social Search – Can Facebook and Twitter compete with Google?
- We’re all playing the content game. Here’s how to do it right.